Grupo SOMAR, Mexico
Director of New Business and Portfolio Strategy
With over 24 years of work experience, including 8 in senior management, Aracely has excelled in establishing and expanding businesses. Her experience includes leading organizational changes, identifying business opportunities, and cultivating strategic relationships. She has held senior management positions in multi-billion dollar pharmaceutical companies, managing innovative and generic brands. Proficient in sales and commercial strategies, Aracely has implemented strategies that drive sales, optimize costs, and increase EBITDA. Her skills include strategic direction, coaching, and leadership of cross-functional teams. Expert in SFE, BI, PSP, L&D, E&M, PMP, regulatory and internal control, with a focus on results and strategic innovation.