INEFAM, Mexico
General Director
Enrique is the co-founder and General Director of the Instituto Farmacéutico, A.C. (INEFAM) since 2006. He is an economist from UAM with postgraduate studies in economics and business. Martinez is a columnist for El Universal and collaborates with SuMédico, MundoFarma, and Diálogo Ejecutivo. He participates in the radio and TV program “Tiempo de Negocios” on Heraldo de México. At INEFAM, he has led over 20 public health market audits and developed AI-based business intelligence solutions. He is a consultant, strategist, and speaker in the health sector, with numerous indexed publications and collaborations with major pharmaceutical associations.